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HOW IT STARTED IF began in 2001 as a Men's clothing line, but 4 years into the brands lifespan the guys began tinkering with a bold and creative experiment, to try to put their artwork onto Women's shoes. The experiment was a huge success, the Women's line was so well received that it nearly took over the entire brand. IF clothing and footwear are known for their phenomenal artwork, and unique designs; it is bold, impulsive, raw and unapologetic. From the first styles of women's footwear to its ever growing apparel line the IF women's line is full of statement pieces. Fun, flirty and always real, IF stands apart as an innovator in Women's fashion. IF – Made With Love for a Heartless World |
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